Digital Marketing
Pura Vida Chicas
Pura Vida Chicas crafts all-natural, magnesium-based self-care products for a mostly female audience over 35. From July 2023 to September 2024, Jointly Studios stepped in as their trusted partner, revamping their social media presence, boosting e-commerce sales, and lending a hand wherever needed. Together, we turned a stagnant online presence into a vibrant, growing one.
Building a Voice That Resonates
Pura Vida Chicas came to us frustrated—their previous marketing team wasn’t delivering. Social posts felt off-brand, engagement was flat, and their e-commerce site wasn’t pulling its weight. They craved content that connected with their audience and reflected their natural, homemade vibe. We dove in, sitting side-by-side with their team to soak up their story, values, and vision.
We crafted a tone of voice—warm, authentic, and a little earthy—that hit home with their 35+ female fans. Then, we built a content strategy brimming with fresh photography and snappy short-form videos, showcasing their products in real, relatable moments. Their socials went from erratic to consistent, and the results spoke for themselves: in just over a year, followers surged by 225%, and engagement doubled. Good work, it turns out, finds its crowd.
Turning Clicks into Cash
With social media on track, we shifted focus to their e-commerce platform. Step one: stunning product photography with crisp, inviting shots that made their lotions and balms stand out online. We paired that with site analytics and hands-on management, smoothing out the shopping experience. Then, we took their top-performing organic content (posts already winning hearts) and channeled them into targeted paid ads on social platforms, carefully avoiding their white-label partners’ lanes.
The payoff? E-commerce sales grew by over 600% in a year, turning a slow trickle into a steady stream. It wasn’t about chasing every buyer; it was about reaching the right ones with a story they’d love.
Steady Growth, Step by Step
Pura Vida Chicas wasn’t just a client, they were a team we got to know inside and out. Beyond social and e-commerce, we pitched in wherever they needed us, from digging into analytics to steering paid campaigns. Over 14 months, we helped a thriving wholesale business carve out a stronger direct-to-consumer presence. Social stats soared, online sales took off, and their brand gained real traction, all while respecting their white-label boundaries.
By September 2024, they’d hit solid milestones with us and decided to explore new paths, closing our chapter together in November. We’re proud of the growth we sparked and the relationship we built along the way.
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