It’s tempting to want your message to reach everyone. After all, more eyes mean more opportunity, right? But, when you try to talk to everyone, no one feels like you’re talking to them.

When someone lands on your website, you have about three seconds to make them stay. Not thirty. Not ten. Three.

Your brand is the foundation of your business’s identity, reputation, and customer perception.

Breaking down audience demographics, content styles, engagement potential, and business benefits to help you decide where to focus your efforts.

Your website could be driving visitors away instead of converting them into paying customers.