Heritage Mini Aussiedoodles
When Heritage Mini Aussiedoodles welcomed their largest-ever litter (eight playful, first-generation Mini Aussiedoodles), owner Judi knew she needed a fresh approach to reach new families. But marketing puppies on social platforms comes with a challenge: Facebook and Instagram restrict how animals can be promoted. That’s where Jointly Studios came in.
Organic Content Strategy to Place an Entire Litter
We partnered with Judi to create a thoughtful, organic content strategy that would showcase the litter without violating platform guidelines. Through a combination of storytelling, beautiful photography, and playful Reels, we focused on highlighting each puppy’s unique personality that would attract the right family.
Our Role
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Developed an organic social media content strategy tailored to platform guidelines
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Captured warm, high-quality photos of the puppies to foster an emotional connection
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Created engaging Reels to bring each puppy to life on screen
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Managed DMs and frequently asked questions until families were ready to move forward
In the first few weeks, we featured the puppies together, cuddling and growing. As their personalities emerged, each puppy was given the spotlight in individual posts and Reels, helping prospective families connect with the right fit. Within just 10 weeks of birth, every single puppy had found a loving home.
Client Testimonial
“I hired Jointly Studios to manage my social media for my puppy business over the summer and Kara did such a great job. She always arrived right on time, Kara took amazing photos of my puppies, and posted creative Reels and posts on my Instagram that really ramped up my engagement and helped me find good homes for my puppies. She not only did the work as promised, she went above and beyond by educating me about marketing trends as well. I loved working with her!”
Judi B, Owner of Heritage Mini Aussiedoodles
Puppy Personalities, Captured on Camera
We let the puppies do the talking (well, almost). These Reels showcased their unique quirks and charm, building connection and driving real engagement, all organically.
Photography
