Judi Bontreger Coaching

Judi Bontreger is a faith-driven life and leadership coach who helps executive women gain clarity, set boundaries, and create a fulfilling career and personal life. While her coaching is highly impactful, her brand lacked a clear, structured identity that reflected the depth and professionalism of her work.

Judi faced key branding challenges:

Lack of Brand Clarity – Her messaging was unclear, making it difficult for potential clients to understand her unique coaching approach and services.
Inconsistent Visual Identity – Judi’s branding lacked a cohesive visual presence, making it hard for her to stand out in the coaching industry.
Difficulty Attracting Her Ideal Clients – Without clear positioning, Judi struggled to connect with the high-achieving women she wanted to serve.

Judi needed a strategic brand identity that would align her faith-driven coaching philosophy with a polished, professional, and approachable brand presence that would resonate with ambitious women looking for clarity, growth, and balance in their careers.

Meet Judi’s Target Audience

Sarah – Burned-Out Executive

Sarah has worked her entire career to get to this position, and from the outside, she looks like she has it all—an executive role, a great salary, and a respected name in her industry. But behind the scenes, she’s exhausted, overwhelmed, and emotionally drained.

Her days are a constant juggle—early morning meetings, back-to-back calls, late-night emails, and a workload that never seems to end. Her company expects her to be always available, and she struggles to set boundaries without feeling like she’s falling behind.

She used to love her job, but now she’s starting to wonder, “Is this even worth it?” She dreams about quitting, downsizing, and spending more time with her family, but she’s afraid of walking away from everything she’s built.

Challenges & Pain Points

Feels guilty about missing out on time with family.
Wants balance, but she doesn’t know how to create it without stepping away from her career.
Worried that if she pulls back at work, she’ll lose respect or opportunities.
Mentally exhausted but doesn’t know how to slow down.
Has lost passion for her work.

What She Wants

Clarity on whether she should stay in her job or make a change.
A strategy to set boundaries without jeopardizing her leadership role.
To rediscover her passion for work (if possible).
More intentional family time.
To feel confident in her decisions about her future.

Emily – The Middle Manager

Emily has been in middle management for years, and she’s ready for the next step. She’s been putting in extra hours, taking on more responsibilities, and trying to prove herself, but nothing seems to be moving forward.

She sees other colleagues getting promoted and wonders, “What am I missing? Why am I not moving up?” She wants to step into leadership, but imposter syndrome and self-doubt hold her back.

Emily loves her work, but she’s starting to feel stuck and undervalued. She’s considering switching companies or asking for a promotion, but she doesn’t know what the best move is or how to advocate for herself confidently.

Challenges & Pain Points

Wants a leadership role but isn’t sure how to position herself for it.
Lacks confidence in speaking up for a promotion.
Struggles with self-doubt and feels like others are more qualified.
Worries about work-life balance if she moves up.

What She Wants

A clear strategy to position herself for leadership.
Confidence in asking for a promotion or exploring new opportunities.
To overcome imposter syndrome and step into her full potential.
To align her career with her values, making sure leadership is the right next step.
A mentor or coach to help her navigate the process.

Establishing the Brand Goals

Vision

(Where Judi sees her business and clients in the future)

Judi envisions a future where executive women confidently lead in their careers without feeling torn between success and personal fulfillment. She strives to redefine leadership for women so that ambition and well-being coexist, and confidence replaces self-doubt.

By helping women find their direction and embrace their full potential, Judi is shaping a future where more women rise with strength, strategy, and unwavering confidence in both their work and their lives.

Mission

(The core reason Judi does this work)

Judi’s mission is to empower executive women to find clarity, confidence, and balance in their careers and lives. She helps high-achieving women navigate the challenges of leadership, prevent burnout, and create sustainable success without sacrificing their personal lives.

Through strategic coaching, faith-driven insights, and transformative guidance, Judi equips women to step into their calling, lead with purpose, and thrive in both their professional and personal worlds.

Value Proposition

(How Judi’s approach is unique and valuable)

Judi Bontreger helps executive women break free from burnout, reclaim their confidence, and build sustainable success in their careers and lives. Through her client-centered, faith-driven approach, she provides strategic coaching that blends leadership development, personal growth, and practical boundary-setting, helping women thrive professionally while staying true to their values.